How The Heritage Partnership successfully prioritised ‘wellbeing with a purpose’ with the CHOYS app
This case study explores the importance of team wellbeing, both physical and mental, and delves into the interconnected significance of social impact for businesses. Our focus lies on The Heritage Partnership (THP), a client of CHOYS, which has become instrumental in fostering a culture of wellbeing and social responsibility within organisations.
About The Heritage Partnership (THP)
The Heritage Partnership (THP) is a Singapore-based Wealth Management and Financial Advisers firm. In 2023, THP embarked on a transformative journey with CHOYS to prioritise 'well-being with a purpose.' The partnership aimed not just for individual wellness and self-care but to foster a cultural shift where employee health seamlessly intertwines with social impact.
1. Prioritising employees’ holistic wellbeing
Organisational success is measured by bottom lines and quarterly reports, and employee productivity and efficiency form the foundation for these outcomes. Therefore, it is evident why organisations want to ensure that employees are consistently performing at their best.
Is giving employees benefits, perks, allowances, and ‘Fun Fridays’ enough to keep them motivated to work for your success? With changing times, organisations are realising that beyond the conventional understanding of employee satisfaction, it is the physical and mental health and sense of belonging of their teams that directly correlates with productivity, efficiency, and overall success.
As organisations adapt, CHOYS adds a digital Chief Wellbeing Officer to integrate employee wellbeing seamlessly into their business strategy. The collaboration between CHOYS and The Heritage Partnership (THP) illustrates the tangible benefits of this integration. According to Forbes, organisations prioritising employee engagement and wellbeing experience a 65% greater share-price increase, 26% less employee turnover, and 15% greater employee productivity. It's a data-backed reality – employee wellbeing is not merely a nicety; it's a bottom-line driver.
Beyond the data, the impact is felt at THP. THP joined hands with CHOYS in 2023, driven by a commitment to prioritise employee wellbeing with a focus on social accountability. The CHOYS app provided a holistic solution tailored to THP's needs, contributing to improved mental and physical health while fostering a positive work environment.
Carol Gaffney, Head of Operations at THP, reflects on the transformative impact of CHOYS:
1.1 Laying the foundation at THP for a personalised wellbeing journey
CHOYS takes the approach of building the product with client and their employees. We initiated client workshops and individual user interviews to understand both the team's and individual needs. THP aimed to elevate overall team wellbeing and sought a solution that fosters a positive work environment and increases team belonging.
Top habits created by the THP team included: Drinking enough water, Spending time with loved ones, Avoiding sugar, and Unplugging before bed.
1.2 Gamifying wellbeing and purpose for a team that loves to stay fit
Gamification elements, such as Step Challenges, brought a sense of healthy competition, encouraging discussions and fostering team bonding. CHOYS rewards, known as CHOYSCoins, intertwined wellbeing and social impact. Team members earned CHOYSCoins for healthy actions and contributed to community service and meaningful donations.
2. Giving employees a purpose beyond personal wellbeing
The next generation seeks employers committed to the triple bottom line: people, planet, and revenue. Post-recession, corporate revenue strengthens, prompting companies to channel increased profits into impactful programs that give back.
Click here to view the full report on CHOYS and THP’s partnership.