How Kopi Kenangan's people started noticing each other, six times as often
One of Indonesia's largest coffee chains has thousands of baristas and shift leads on CHOYS — people who never sit at a desk. HR said what they wanted in one sentence. CHOYS built the program, ran it, sent every reminder and paid out every reward.
The result was the thing every HR team wants and nobody can force. While the program was running, recognition between colleagues happened six times as often as it did before, and posts to the company feed nearly quadrupled.
Across the platform: more than 10,000 employees on CHOYS, over 1,000 of them joined a program, more than 80,000 reminders sent on the company's behalf, and zero hours of HR time spent sending them.
The company: great people, no desk, no inbox, no spare minute
Baristas, shift leads and store managers, spread across hundreds of outlets and three shift patterns. They are not sitting in front of email. Most engagement tools built for office workers never reach them at all.
CHOYS already did. Eight in ten invited staff set up an account, and seven in ten of those use it. Reach was never the hard part — the hard part was that nothing was ever asking them anything.
- Industry: Coffee retail, F&B
- Workforce: Deskless, multi-shift
- Market: Indonesia
- On CHOYS: 8,000+ employees
- Signed up: 8 in 10
- Using it: 7 in 10
- Programs run: 2 in 2026
What changed for people: the thing nobody can force
You cannot make people thank each other. You can only give them a reason and a moment. While the program was running, recognition between colleagues happened six times as often as it did before — and posts to the company feed nearly quadrupled.
Two quieter numbers moved as well. Daily habit check-ins rose 26%: the small daily routine people already had did not just hold steady, it grew while a program was running. Mood check-ins rose 23%: more people telling you how they actually feel, week after week, without anyone chasing them for it.
How much work it took: one sentence in, twelve days later, this
Nobody wrote the tasks. Nobody set the reward values. Nobody sent a reminder or chased a sign-up. HR approved the draft once, and it ran itself from there.
Serving with Heart Challenge
A 12-day program, August 2026. Built by AI.
- 450+ store staff joined
- 1,300+ tasks completed
- 45,000+ reminders sent for them
- 50,000+ reward points paid out
Tell Bo the goal → AI drafts the program → You approve, once → It runs itself.
Four hundred and fifty people joined in twelve days, and the HR team never sent a single message.
What people actually do: ask them, and they answer
Here is every kind of task CHOYS has ever put in front of people, by share of what actually got done.
Polls are barely used when they simply sit in the app — yet inside a program they are the second most-completed task of all. People answer when they are asked.
That is the part CHOYS gets right for you automatically. Every program is built from short prompts your people can finish between orders — a four-second question, a thank-you to a colleague, a photo from the floor. Not homework.
The three that carried it: small prompts, real change
Recognition
A prompt that asks someone to name a colleague and say why. It gives people permission to say the thing they were already thinking — and it spreads. Six times more than before.
Moment Wall
The company feed. A running program gives people a reason to post that isn't a birthday: a win from a shift, a photo worth sharing with the other stores. Nearly four times more posts.
Mood and habits
The daily check-in your people already know. A live program keeps it front of mind, so the routine builds instead of fading after week three. Up around a quarter.
See it on your own people
The program that did this took one sentence to start. Book thirty minutes and we will show you the builder, the employee app, and real participation data from CHOYS customers. Or create a workspace now, share the company code, and your team can join today.
About these numbers. CHOYS platform data, January to August 2026. Change figures compare activity rates over equal periods before and after a program launched at the same company. Headline figures are rounded. Customer named with permission.