How Kopi Kenangan Achieved Record-Breaking Survey Participation with CHOYS?

Employee engagement surveys are essential for understanding workplace culture and improving employee satisfaction. However, for Kopi Kenangan, a leading coffee brand in Southeast Asia, getting employees to complete these surveys used to be a challenge. Surveys felt like just another task, leading to low participation and engagement.

That changed when Kopi Kenangan partnered with CHOYS to reimagine the employee survey experience, turning it from a tedious chore into an engaging, gamified activity.

About Kopi Kenangan

Spreading Indonesia’s Coffee Culture Across Asia

Kopi Kenangan is one of the fastest-growing grab-and-go coffee chains in Indonesia and the first Southeast Asian F&B new retail unicorn. The brand was founded with a mission to spread a passion for high-quality Indonesian coffee beyond Indonesia and into the rest of the world.

With a rapidly expanding workforce and locations across Indonesia, keeping employees engaged, motivated, and connected is a top priority.

The Challenge: Connecting 5,000+ Employees Across Multiple Locations

With over 5,000 employees spread across multiple locations, keeping teams engaged and connected is a major challenge for Kopi Kenangan. Employee surveys are critical for gathering insights and maintaining a strong workplace culture, but previous methods, like Google Forms, felt like a chore, leading to low participation.

Nadya Safa, HR Culture & Engagement Assistant at Kopi Kenangan, explained:

For a fast-growing company like Kopi Kenangan, finding a way to keep employees engaged and ensure their voices were heard was essential. That’s where CHOYS made the difference.

The Solution: Making Surveys Fun with CHOYS

CHOYS introduced a gamified survey experience that transformed how Kopi Kenangan employees engaged with the process:

• Interactive App Experience: Employees could access the survey directly through the CHOYS app, which felt separate from their daily work tasks, making it easier and more enjoyable to complete.
• Gamification Elements: By integrating rewards and engagement mechanics, CHOYS turned surveys into a fun, rewarding activity instead of just another form to fill out.
• Seamless Participation: Unlike traditional methods, CHOYS made survey completion frictionless, employees could easily participate without feeling burdened.

As Nadya put it:

"With CHOYS, it became just like another easy task for them. It didn’t feel like work anymore."

Beyond Surveys: Strengthening Employee Engagement

For a company of Kopi Kenangan’s scale, keeping employees connected and engaged goes beyond just surveys. CHOYS provides a holistic solution that fosters communication, recognition, and teamwork, no matter where employees are located.

Key features that enhance engagement include:

• CHOYS Recognitions – Employees can give shout-outs to colleagues, creating a culture of appreciation.
• CHOYS Rewards – Employees earn CHOYSCoins for participating in surveys and other activities, which can be redeemed for rewards.
• CHOYS Duels & Step Challenges – Fun, competitive challenges encourage employees to stay active and engaged.
• CHOYS Impacts – Employees can use earned points to contribute to CSR initiatives, aligning personal achievements with social good.

By integrating these features, CHOYS helps Kopi Kenangan keep its dispersed workforce connected, engaged, and motivated.

The Impact: A Record-Breaking Survey Engagement

The results spoke for themselves, Kopi Kenangan recorded the highest-ever participation rate in their engagement survey. Employees responded enthusiastically, showing a level of involvement the company had never seen before.

Why CHOYS Works for Large, Distributed Workforces

• Removes the ‘work’ feeling – Employees interact with surveys through a fun, user-friendly app, rather than traditional static forms.
• Encourages participation through gamification – CHOYS motivates employees to engage by making the process interactive.
• Strengthens company culture – Features like recognitions, duels, and rewards keep employees engaged beyond just surveys.
• Delivers better insights – With higher participation rates, Kopi Kenangan gained more valuable data to understand employee needs.

Conclusion

By partnering with CHOYS, Kopi Kenangan redefined the way they conduct employee engagement surveys. What was once a tedious process became an enjoyable experience, leading to unprecedented participation rates and valuable insights into their workforce.

Beyond surveys, CHOYS continues to help Kopi Kenangan build a stronger, more connected workforce, ensuring employees across locations feel recognized, engaged, and motivated.

For companies looking to boost survey engagement and keep employees connected, CHOYS offers a proven, innovative solution.

Book a demo today and discover how CHOYS can transform engagement surveys at your company!