Wellbeing Beyond Insurance: How Cinch Uses CHOYS to Power Employee Engagement

When most companies think about insurance, they think about protection. At Cinch, they saw an opportunity to do more.

As a tech subscription company built on the values of sustainability and smart access, Cinch wanted a benefits partner that aligned with its mission and made a difference in employees’ daily lives. That’s exactly what they found in CHOYS.

This case study explores how Cinch leveraged CHOYS’s gamified wellbeing platform, not just for coverage, but to inspire healthier habits, reward employee participation, and drive impact beyond the workplace.

About Cinch

Cinch makes it easy and affordable for individuals and businesses to rent devices like smartphones and laptops. Built on a mission to reduce e-waste and promote the circular economy, Cinch enables users to access high-quality tech without the long-term commitment or environmental guilt.

While searching for an insurance partner, Cinch discovered CHOYS and quickly realised it offered far more than traditional coverage.

The Challenge: More Than Just Insurance

Cinch didn’t just want an insurance plan. They wanted something that could actively contribute to their team’s wellbeing and culture. Traditional wellness programs were too passive, and most insurance plans didn’t offer any real day-to-day value for employees.

That’s where CHOYS stood out.

“We compared 7 alternatives, and CHOYS gave us the best solution and experience.”
Mahir Hamid, CEO & Founder of Cinch

CHOYS for Insurance Clients

By signing up as a CHOYS insurance client, Cinch automatically unlocked a full year of free access to the CHOYS wellbeing platform for all employees. This wasn’t a passive perk,it was a daily driver of motivation and movement.

Employees could:

• Track daily steps using their phone or wearable device
• Complete healthy habit goals like staying hydrated, sleeping well, or practising mindfulness
• Log their moods and mental check-ins to keep tabs on emotional wellbeing
• Earn CHOYSCoins for consistent participation
• Redeem coins for real-world rewards, gift cards, charity donations, and more

For Cinch, with team members working across different countries, CHOYS offered something traditional benefits rarely provide: a sense of shared experience. It gave employees a way to stay engaged, challenged, and recognised, even when working remotely.

Kreepa Mehta, Head of People at Cinch, shared how CHOYS helped the team stay connected and energised:

The Impact: Rewards for Real Wellbeing

The results at Cinch speak for themselves. In just a short time, employees turned the CHOYS platform into part of their daily routines.

13,000,000 Steps Tracked

A clear sign of engagement, activity, and momentum. Employees moved more and sat less, turning small daily wins into a shared achievement.

20,600 CHOYSCoins Earned

Every walk, every healthy habit, every mood check-in contributed to this total. CHOYSCoins were earned by caring for both body and mind, an approach that recognises wellness as a whole, not just fitness.

Rewards That Matter

Cinch employees didn’t just earn coins, they used them.

• 6.93k CHOYSCoins were redeemed for gift cards from their favourite brands, allowing employees to treat themselves through the same platform that helped them build better habits.
• 1,340 CHOYSCoins were donated to charities, turning personal wellness into collective impact. This feature allowed employees to directly support causes they care about, adding a layer of social purpose to their wellbeing journey.

Support for Mental Health

Mood tracking features helped employees become more aware of how they were feeling, emotionally and mentally. By building self-awareness and making space for regular check-ins, CHOYS encouraged healthier habits beyond the physical.

Better Culture Through Shared Wins

With CHOYS, wellness became a part of the company culture, not something siloed in HR documents. Employees celebrated each other’s progress, and the company’s focus on health became something employees could see, feel, and participate in daily.

People Sustainability at the Core of Cinch’s Mission

Cinch leads with purpose, reducing e-waste, promoting reuse, and reshaping how people access technology. But for Cinch, sustainability isn’t just environmental. It includes people at the center of the equation.

That’s why the partnership with CHOYS wasn’t just a good fit—it was a direct extension of Cinch’s mission. Where Cinch empowers customers to make better choices for the planet, CHOYS empowers employees to make better choices for themselves.

By rewarding small, healthy actions every day, CHOYS aligns perfectly with Cinch’s belief in long-term impact through consistent, meaningful behavior change. Wellbeing isn’t an add-on—it’s a key part of how Cinch defines sustainable growth.

How CHOYS Helps Cinch Deliver on Its Culture & Mission

• Gamifies Wellness – No more boring health initiatives; this is wellness that feels like a game, with real prizes
• Aligns with Mission – A seamless match for companies that care about people and planet
• Supports Whole-Person Health – From steps to stress levels, it tracks and rewards multiple dimensions of wellness
• Rewards Employees for Showing Up – Gift cards, donations, and more,all earned through daily engagement
• Boosts Culture, Not Just Coverage – Employees feel seen, supported, and celebrated